Master in Retail and brand management

Description

This educational program provided a comprehensive foundation in the key disciplines essential to the FMCG sector. The curriculum was designed to equip participants with both technical and strategic skills to thrive in fast-paced, consumer-driven environments. This education covered topics such as team building to develop collaborative and leadership skills, statistics for business to support data-driven decision-making, and accounting to understand fundamental principles of financial management. It also included category management to optimize product assortments, trade marketing to drive product visibility and sales, and space management to maximize the use of retail space. Other key areas were supply chain management to ensure timely product delivery, multi-channel management to coordinate marketing strategies across various channels, and data management for effective data collection and analysis. Finally, business English was a crucial component, enhancing communication skills essential for international business operations. This education provided a holistic view of the FMCG industry, preparing professionals to make strategic decisions, optimize operations, and lead cross-functional teams in dynamic market conditions.