Google Digital Marketing and E-commerce

Description

This professional program provides a comprehensive foundation in digital marketing and e-commerce, equipping participants with essential skills to attract, engage, and convert customers in the digital space. The curriculum covers the tools, strategies, and best practices needed to thrive in a highly competitive online marketplace. The program begins with the Foundations of Digital Marketing and E-commerce, introducing participants to the principles of online marketing, the buyer’s journey, and key digital channels like search engines, social media, and email marketing. Participants then learn to Attract and Engage Customers with Digital Marketing, focusing on building brand awareness, generating leads, and driving conversions. This includes understanding customer segmentation, crafting compelling messaging, and optimizing marketing campaigns for various platforms. Next, students explore From Likes to Leads: Interact with Customers Online, which emphasizes the role of social media platforms in customer engagement and lead generation. Students learn how to create engaging content, manage social media communities, and analyze campaign performance. The Think Outside the Inbox: Email Marketing module focuses on email marketing best practices, including how to create effective email campaigns, build subscriber lists, and analyze open and click-through rates to optimize email performance. Students also learn how to Assess for Success: Marketing Analytics and Measurement, mastering key analytics tools like Google Analytics. This module enables students to track campaign performance, understand user behavior, and measure return on investment (ROI) for digital marketing activities. In the Satisfaction Guaranteed: Develop Customer Loyalty Online module, participants learn how to enhance customer experience, increase retention, and build brand loyalty. This section focuses on customer feedback, loyalty programs, and personalized marketing. Finally, students gain hands-on experience with Make the Sale: Build, Launch, and Manage E-commerce Stores, where they learn how to create, launch, and manage e-commerce websites. This includes site design, product catalog creation, payment processing, and performance tracking. By the end of the program, participants are equipped with the technical and strategic skills needed to excel in roles such as digital marketer, e-commerce specialist, social media manager, and customer experience manager.